Los Angeles Times Magazine
(July 12, 2009) For much of Los Angeles’ early history, resource allocation meant bringing water to its citizens through remarkably ingenious means (We’ll divert a lake!) but little foresight (We’ll suck it dry in a decade!). Contemporary L.A. does better in regulating its profligate thirst, but as Krug sees it, there are new frontiers of water conservation that beg to be explored.

13th Annual Global Green USA Millennium Awards
(May 30, 2009) Falcon Waterfree founder Marc Nathanson has been recognized by Global Green USA with the Green Building Environmental Leadership Award. The award recognizes Marc’s groundbreaking role as Founder of Falcon Waterfree Technologies, which is advancing sustainability through the built environment by reducing water use, as well as the energy and resulting greenhouse gas emissions from treating and moving water to our buildings.

Web Coverage: Global Green USA

Press Releases: Global Green USA | Falcon Waterfree

The Artemis Project - Falcon Waterfree Named as One of Top 50 Water Companies
(April 2009) The Artemis Project is proud to announce the winners of its first annual Top 50 Water Companies Competition. This award distinguishes advanced water and water-related technology companies as leaders in their trade for helping to build water into one of the great high-growth industries of the 21st Century.

Web Coverage: The Artemis Project

Press Releases: The Artemis Project | Falcon Waterfree

U.S. Commercial Service - Turning a Small Idea into a Big Accomplishment
(February 2009) Falcon Waterfree Technologies is featured in this case study, which is part of A Basic Guide to Exporting, the official government resource for small and medium-sized businesses. This guide is published by the United States Commercial Service.

The Journal of Commerce - Flush with Opportunities
(February 2009) A water shortage spurred the idea. Trillions of gallons of fresh water are literally flushed away in urinals around the world. There had to be a better way—so thought Ditmar Gorges, inventor of a waterfree urinal. Now, thanks to his company, Falcon Waterfree Technologies, little cartridges that absorb urine without the need for water are becoming a staple in male restrooms across the globe. (Note: This feature was originally published in Shipping Digest, which is now The Journal of Commerce)

Water Conservation Reaches New Heights with Falcon Waterfree Urinals in Los Angeles High-Rise
(November 2008) The twin office towers of Watt Plaza in Century City are the first Class A commercial high rise in Los Angeles to undergo a 100% retrofit with Falcon Waterfree urinals. The resulting 2.2 million gallon per year water savings at this single building provides welcome relief for the drought stricken area and exemplifies the success of comprehensive planning by local officials.

Print Coverage: Century City News | San Francisco Sentinel | Plumbing Engineer Magazine

TV and Radio Coverage: KMEX TV 34 | KTLA TV 5 A | KTLA TV 5 B
KTTV TV 11 | KWHY TV 22 | KCRW FM

Press Releases: City of Los Angeles | Falcon Waterfree

Inc. Magazine - Blue is the New Green
(November 2008) Forget for a moment about carbon emissions. The world is facing a more immediate crisis -- it is running out of clean water. The prospect of widespread shortages is creating a new kind of new economy. Meet 11 entrepreneurs (Including Falcon Waterfree) who are ahead of the curve, finding opportunity in the largest emerging market the world has seen in some time.

Wholesaler - Gold Medals and Green Restrooms at Beijing Olympics (September 2008)

Innovative Economy (August 2008)

• Everything An Inventor Needs To Know Can Be Learned Through A Urinal
• Emotional Intelligence Determines Outcomes
• Disruptive Innovation: How to Decide If You Want One
• ow Successful Innovators Share Power With Investors